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Digitale Neuigkeiten

Jetzt ist schon wieder was passiert… im digitalen Umfeld. Einer von vielen Gründen, warum wir unseren Job lieben, sind die rasend schnellen, spannenden Entwicklungen im Online-Markt. Hier finden Sie die heißesten Neuigkeiten aus der Branche und wertvolle Tipps für Ihren Web-Alltag. Ebenso informieren wir Sie hier stets über Updates aus unserer Agentur. Neugierig geworden? Lassen Sie von Sich hören! Oder weiter zur …

Wie Facebook für Politiker und Parteien funktioniert

Wie Facebook für Politiker und Parteien funktioniert

Wie Facebook für Politiker und Parteien funktioniert Etwas unerwartet, wird 2019 doch noch zum großen

the girl is shopping on the internet

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SEO-Maßnahmen für die Google-Bildersuche

Sicher haben Sie dieses alte Sinnsprüchlein schon ein paar Mal gehört: Ein Bild sagt mehr

Was kostet Werbung bei Google?

<link rel="preload" as="image" href="https://cdn.shortpixel.ai/client/ex_0,q_lqip,ret_wait/https://www.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg" /><img loading="lazy" decoding="async" width="1024" height="683" src="https://cdn.shortpixel.ai/client/ex_0,q_lqip,ret_wait/https://www.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg" data-lazy-type="image" data-lazy-src="https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg" class="lazy lazy-hidden attachment-large size-large wp-image-11877" alt="Was kostet Werbung bei Google?" data-lazy-srcset="https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg 1024w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-300x200.jpg 300w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-768x512.jpg 768w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-60x40.jpg 60w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /><noscript><link rel="preload" as="image" href="https://cdn.shortpixel.ai/client/ex_0,q_lqip,ret_wait/https://www.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg" /><img loading="lazy" decoding="async" width="1024" height="683" src="https://cdn.shortpixel.ai/client/ex_0,q_lqip,ret_wait/https://www.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg" data-lazy-type="image" data-lazy-src="https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg" class="lazy lazy-hidden attachment-large size-large wp-image-11877" alt="Was kostet Werbung bei Google?" data-lazy-srcset="https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg 1024w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-300x200.jpg 300w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-768x512.jpg 768w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-60x40.jpg 60w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /><noscript><img loading="lazy" decoding="async" width="1024" height="683" src="https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg" class="attachment-large size-large wp-image-11877" alt="Was kostet Werbung bei Google?" srcset="https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg 1024w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-300x200.jpg 300w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-768x512.jpg 768w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-60x40.jpg 60w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" />

Gezielte Suchmaschinenoptimierung für DuckDuckGo

Wenn es um Suchmaschinenoptimierung geht, dann ist fast immer von Google die Rede. Der nach

businesswoman checking e mail online on laptop

<link rel="preload" as="image" href="https://cdn.shortpixel.ai/client/ex_0,q_lqip,ret_wait/https://www.pinzweb.at/wp-content/uploads/2019/12/businesswoman-checking-e-mail-online-on-laptop-1024x692.jpg" /><img loading="lazy" decoding="async" width="1024" height="692" src="https://cdn.shortpixel.ai/client/ex_0,q_lqip,ret_wait/https://www.pinzweb.at/wp-content/uploads/2019/12/businesswoman-checking-e-mail-online-on-laptop-1024x692.jpg" data-lazy-type="image" data-lazy-src="https://static.pinzweb.at/wp-content/uploads/2019/12/businesswoman-checking-e-mail-online-on-laptop-1024x692.jpg" class="lazy lazy-hidden attachment-large size-large wp-image-13707" alt="businesswoman checking e mail online on laptop" data-lazy-srcset="https://static.pinzweb.at/wp-content/uploads/2019/12/businesswoman-checking-e-mail-online-on-laptop-1024x692.jpg 1024w, https://static.pinzweb.at/wp-content/uploads/2019/12/businesswoman-checking-e-mail-online-on-laptop-300x203.jpg 300w, https://static.pinzweb.at/wp-content/uploads/2019/12/businesswoman-checking-e-mail-online-on-laptop-768x519.jpg 768w, https://static.pinzweb.at/wp-content/uploads/2019/12/businesswoman-checking-e-mail-online-on-laptop-1536x1038.jpg 1536w, https://static.pinzweb.at/wp-content/uploads/2019/12/businesswoman-checking-e-mail-online-on-laptop-60x41.jpg 60w, https://static.pinzweb.at/wp-content/uploads/2019/12/businesswoman-checking-e-mail-online-on-laptop.jpg 2000w" sizes="(max-width: 1024px) 100vw, 1024px" /><noscript><img loading="lazy" decoding="async" width="1024" height="692" src="https://static.pinzweb.at/wp-content/uploads/2019/12/businesswoman-checking-e-mail-online-on-laptop-1024x692.jpg" class="attachment-large size-large wp-image-13707" alt="businesswoman checking e mail online on laptop" srcset="https://static.pinzweb.at/wp-content/uploads/2019/12/businesswoman-checking-e-mail-online-on-laptop-1024x692.jpg 1024w, https://static.pinzweb.at/wp-content/uploads/2019/12/businesswoman-checking-e-mail-online-on-laptop-300x203.jpg 300w, https://static.pinzweb.at/wp-content/uploads/2019/12/businesswoman-checking-e-mail-online-on-laptop-768x519.jpg 768w, https://static.pinzweb.at/wp-content/uploads/2019/12/businesswoman-checking-e-mail-online-on-laptop-1536x1038.jpg 1536w, https://static.pinzweb.at/wp-content/uploads/2019/12/businesswoman-checking-e-mail-online-on-laptop-60x41.jpg 60w, https://static.pinzweb.at/wp-content/uploads/2019/12/businesswoman-checking-e-mail-online-on-laptop.jpg 2000w" sizes="(max-width: 1024px) 100vw, 1024px" />

7 Tipps für erfolgreichen Web-Content

Web-Content ist nicht gleich Web-Content. Die richtigen Inhalte und das korrekte Content-Maß sowie eine entsprechende

SCA bringt neue Vorgaben für den Online-Handel

<link rel="preload" as="image" href="https://cdn.shortpixel.ai/client/ex_0,q_lqip,ret_wait/https://www.pinzweb.at/wp-content/uploads/2019/07/sca-vorgaben-online-shops-1024x683.jpg" /><img loading="lazy" decoding="async" width="1024" height="683" src="https://cdn.shortpixel.ai/client/ex_0,q_lqip,ret_wait/https://www.pinzweb.at/wp-content/uploads/2019/07/sca-vorgaben-online-shops-1024x683.jpg" data-lazy-type="image" data-lazy-src="https://static.pinzweb.at/wp-content/uploads/2019/07/sca-vorgaben-online-shops-1024x683.jpg" class="lazy lazy-hidden attachment-large size-large wp-image-10298" alt="SCA bringt neue Vorgaben für den Online-Handel" data-lazy-srcset="https://static.pinzweb.at/wp-content/uploads/2019/07/sca-vorgaben-online-shops-1024x683.jpg 1024w, https://static.pinzweb.at/wp-content/uploads/2019/07/sca-vorgaben-online-shops-300x200.jpg 300w, https://static.pinzweb.at/wp-content/uploads/2019/07/sca-vorgaben-online-shops-768x512.jpg 768w, https://static.pinzweb.at/wp-content/uploads/2019/07/sca-vorgaben-online-shops-60x40.jpg 60w, https://static.pinzweb.at/wp-content/uploads/2019/07/sca-vorgaben-online-shops.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /><noscript><img loading="lazy" decoding="async" width="1024" height="683" src="https://static.pinzweb.at/wp-content/uploads/2019/07/sca-vorgaben-online-shops-1024x683.jpg" class="attachment-large size-large wp-image-10298" alt="SCA bringt neue Vorgaben für den Online-Handel" srcset="https://static.pinzweb.at/wp-content/uploads/2019/07/sca-vorgaben-online-shops-1024x683.jpg 1024w, https://static.pinzweb.at/wp-content/uploads/2019/07/sca-vorgaben-online-shops-300x200.jpg 300w, https://static.pinzweb.at/wp-content/uploads/2019/07/sca-vorgaben-online-shops-768x512.jpg 768w, https://static.pinzweb.at/wp-content/uploads/2019/07/sca-vorgaben-online-shops-60x40.jpg 60w, https://static.pinzweb.at/wp-content/uploads/2019/07/sca-vorgaben-online-shops.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" />

So geht Google mit Duplicate Content um

Wie bereits im ersten Kapitel der Serie zum Thema Duplicate Content festghalten, handelt es sich

businessman hands writing notes

Eigener Gehweg für Handysüchtige in chinesischer Großstadt

Im urbanen Zentrum der chinesischen Großstadt Chongqing leben 7,5 Millionen Menschen, weitere 21 Millionen in

So funktioniert Audience Development

So funktioniert Audience Development

So funktioniert Audience Development Die richtigen Inhalte für das richtige Publikum zur richtigen Zeit am

Was kostet Werbung bei Google?

<link rel="preload" as="image" href="https://cdn.shortpixel.ai/client/ex_0,q_lqip,ret_wait/https://www.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg" /><img loading="lazy" decoding="async" width="1024" height="683" src="https://cdn.shortpixel.ai/client/ex_0,q_lqip,ret_wait/https://www.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg" data-lazy-type="image" data-lazy-src="https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg" class="lazy lazy-hidden attachment-large size-large wp-image-11877" alt="Was kostet Werbung bei Google?" data-lazy-srcset="https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg 1024w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-300x200.jpg 300w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-768x512.jpg 768w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-60x40.jpg 60w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /><noscript><link rel="preload" as="image" href="https://cdn.shortpixel.ai/client/ex_0,q_lqip,ret_wait/https://www.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg" /><img loading="lazy" decoding="async" width="1024" height="683" src="https://cdn.shortpixel.ai/client/ex_0,q_lqip,ret_wait/https://www.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg" data-lazy-type="image" data-lazy-src="https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg" class="lazy lazy-hidden attachment-large size-large wp-image-11877" alt="Was kostet Werbung bei Google?" data-lazy-srcset="https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg 1024w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-300x200.jpg 300w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-768x512.jpg 768w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-60x40.jpg 60w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /><noscript><img loading="lazy" decoding="async" width="1024" height="683" src="https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg" class="attachment-large size-large wp-image-11877" alt="Was kostet Werbung bei Google?" srcset="https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-1024x683.jpg 1024w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-300x200.jpg 300w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-768x512.jpg 768w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung-60x40.jpg 60w, https://static.pinzweb.at/wp-content/uploads/2019/09/Online-Werbung.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" />

Weiterer Ranking-Boost für mobil-freundliche Websites

Die Zukunft des Internets dürfte noch mobiler sein, und das weiß man nicht erst heute.

the girl is shopping on the internet

<link rel="preload" as="image" href="https://cdn.shortpixel.ai/client/ex_0,q_lqip,ret_wait/https://www.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-1024x682.jpg" /><img decoding="async" width="1024" height="682" src="https://cdn.shortpixel.ai/client/ex_0,q_lqip,ret_wait/https://www.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-1024x682.jpg" data-lazy-type="image" data-lazy-src="https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-1024x682.jpg" class="lazy lazy-hidden attachment-large size-large wp-image-13700" alt="the girl is shopping on the internet" data-lazy-srcset="https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-1024x682.jpg 1024w, https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-300x200.jpg 300w, https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-768x512.jpg 768w, https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-1536x1024.jpg 1536w, https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-60x40.jpg 60w, https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet.jpg 2000w" sizes="(max-width: 1024px) 100vw, 1024px" /><noscript><link rel="preload" as="image" href="https://cdn.shortpixel.ai/client/ex_0,q_lqip,ret_wait/https://www.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-1024x682.jpg" /><img decoding="async" width="1024" height="682" src="https://cdn.shortpixel.ai/client/ex_0,q_lqip,ret_wait/https://www.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-1024x682.jpg" data-lazy-type="image" data-lazy-src="https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-1024x682.jpg" class="lazy lazy-hidden attachment-large size-large wp-image-13700" alt="the girl is shopping on the internet" data-lazy-srcset="https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-1024x682.jpg 1024w, https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-300x200.jpg 300w, https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-768x512.jpg 768w, https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-1536x1024.jpg 1536w, https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-60x40.jpg 60w, https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet.jpg 2000w" sizes="(max-width: 1024px) 100vw, 1024px" /><noscript><img decoding="async" width="1024" height="682" src="https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-1024x682.jpg" class="attachment-large size-large wp-image-13700" alt="the girl is shopping on the internet" srcset="https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-1024x682.jpg 1024w, https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-300x200.jpg 300w, https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-768x512.jpg 768w, https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-1536x1024.jpg 1536w, https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet-60x40.jpg 60w, https://static.pinzweb.at/wp-content/uploads/2019/12/the-girl-is-shopping-on-the-internet.jpg 2000w" sizes="(max-width: 1024px) 100vw, 1024px" />

So vermeiden Sie die häufigsten Structured Data-Fehler

Structured Data, also strukturierte Daten, können bei richtiger Verwendung einen durchaus erheblichen Ranking-Vorteil bedeuten. Durch

5 Tipps um Ihre Schreibblockade zu lösen

5 Tipps um Ihre Schreibblockade zu lösen

Manchmal sitzt man vor einem leeren Blatt Papier und weiß einfach nicht, wo man anfangen

Fingerprinting – der unlöschbare Cookie-Nachfolger

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Fingerprinting – der unlöschbare Cookie-Nachfolger

Ist die Zeit des Cookies endgültig abgelaufen? Durch Browser-Plugins oder den sogenannten Inkognito-Modus wird die

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Hummingbird: Google lernt uns zu verstehen

Eines der wichtigsten Updates des Google-Suchalgorithmus wurde im August 2013 weitestgehend unbemerkt eingeführt, nur um

Fingerprinting – der unlöschbare Cookie-Nachfolger

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Google Search Console schafft bevorzugte Domain ab

Die Arbeiten an der neuen Google Search Console dauern an. Weiterhin wird an Design und

Was kostet Werbung bei Google?

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Was macht eigentlich ein Webtexter?

Was ist eigentlich Text? Diese Frage beschäftigt nicht nur Linguisten seit Jahren und Jahrzehnten. Unzählige

SCA bringt neue Vorgaben für den Online-Handel

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Google-Algorithmen – ein tierisches Vergnügen?

Durch kleine und große Anpassungen überarbeitet Google seine Such-Algorithmen regelmäßig, um die angezeigten Treffer zu

Was kostet Werbung bei Google?

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Facebook: Clickbaiting? Nein, danke!

Facebook arbeitet weiterhin konzentriert darauf hin zur Zentrale für personalisierbaren Nachrichtenkonsum zu werden. Regelmäßig eingeführte

Tipps für Content-Marketing im B2B-Bereich

Deswegen sollten Sie auf Fake-Reviews verzichten

Ist dies die Ära der Skepsis? Überall hört und liest man von Fake News, trifft

businesswoman checking e mail online on laptop

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Wie Sie stagnierenden Rankings den Kampf ansagen

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SCA bringt neue Vorgaben für den Online-Handel

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the girl is shopping on the internet

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